Creative foundations
- Bring valuable and entertaining content
- Define themselves in an audience
- To grow and nourish relationships
- For self-fulfilment
- To get words out about causes we care about
Attributes-a concept that ties in with personal attributes: age, location, abilities, personality
Tribes-reinforce a sense of belonging can be a regional generation or interest-based
Ensure readers our hooked by brightening their day-AUDIO,
- Make it topical and up-to-date with the latest drama
- By collaboration/interaction: polls, stories, questions and quality
AUDIENCES DON’T LIKE
- Irrelevant content
- Badly written/produced work
- Poorly designed
- Inauthenticity
- No interaction
In audio work
- Focus on: People Basics Details History Process Curation Data Product Examples Opinions
- To help it go viral think of incorporating
- Emotion Triggers Social currency Stories-practicality Visuals/trends Positivity
Script for audio draftts
Hello geeks of the world and welcome to the wonderfully wacky show ‘mums the word’ with your hostess me, Aimee.
In today’s episode, we will be talking about the hidden treasure Trouvé of London called tower hamlets.
(insert haunting noise)
And be sure to stay for the whole thing cause along the way I will be exploiting this gem and its mysterious flaws so stick around for a cirque like no other. So without further ado let’s get this over with.
Record script 60-90se
Record film/video 60 sec